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Amarena Fabbri at the New York MOMA Design Store

Amarena Fabbri at the New York MOMA Design Store

Amarena Fabbri, the symbol of Italian taste in five continents, conquers a space at the MoMA Design Store in New York.

It has never been just a recipe but a work of art handed out from generation to  generation. From the beginning, when Gennaro Fabbri in 1915 commissioned the ceramicist Gatti from the Italian town of Faenza  a blue and white vase so that his wife, Donna Rachele, could preserve her “marene” with fruit".

Thanks to the Progetto Fattobene, a platform designed by Anna Lagorio and Alex Carnevali, which collects Italian objects that have become timeless design icons, we can find the white and blue opaline jar at the MoMA Design Store in Soho, the shop connected to the most prestigious museum of modern art in the world, which, from 1932, with a forward looking intuition opened the first department dedicated to Architecture and Design.

A tribute to the Italian style and real timeless design, with a careful selection of about 150 objects, strictly "Made in Italy", conceived and produced between the end of the XIX century and the 1970s. These objects usually have limited accessibility in the USA. The Pop Up Fattobene will be displayed in New York from 7 August to 29 September. It hosts classic and timeless objects, which entered the collective imagination of Italians as a symbol of past and today taste. The inclusion of the Fabbri vase among these famous objects is a source of great pride for the Emilian company, which thus confirms itself as an icon for both taste and for style!

 

 

Amarena Fabbri at the New York MOMA Design Store