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La vie en rouge

La vie en rouge

“When in doubt wear red. Red is the ultimate cure for sadness.” 

The words of American fashion designer Bill Blass, the mastermind behind the look of stars and first ladies alike. It’s the color of love, passion and seduction. Red has the longest wavelength of all the colors visible to the human eye. Valentino built his fortune on it, and Roberto Capucci made the most spectacular wedding dress of all time out of it. Speaking of weddings, it was Kate Middleton who relaunched the red trend, nicknamed the Lady in Red for her Italian made cherry red suits designed by Luisa Spagnoli. 

From Sonia Rykiel to Costume National, from Patrizia Pepe to Christian Dior, from Blumarine to Maxmara, the world of fashion is colored red, a hue we’ll be seeing well into next winter. Red can be worn for any occasion. The slightest detail is all that is needed to turn up its seductive power: go for head to toe red with a simple and minimalist dress. For an uber chic look pair it with white or camel, but don’t fall into the sailor suit trap by combining it with blue.